Case Study

Cumberland Farms

Cumberland Farms is a large convenience store and gas station chain with locations all across the Northeast. Cumberland Farms, or as us locals call it, "Cumby's" serves fresh foods, snacks, HyperFreeze, and provides low-cost fuel options for it's clients.

Cumberland Farms Main Screenshot
  • Umbraco
  • Web Design
  • Integrations
  • Landing Pages
  • Azure
  • Store Finder
  • Mobile App

The Need

Cumby's came to us at Scandia looking for experts on the Umbraco content management platform. The site was built using the wrong technique and approach by another agency. This resulted in the internal marketing team not being able to manage content properly, produce updates on products, or launch landing pages and create campaigns. As an example, it was taking 2 days for images to appear after upload, content was designed in a very rigid format preventing creativity and flexibility, and more.

In addition, the client needed a competent development team to take the platform to the next level for nutrition info, major marketing campaigns and more.

The Solution

It all started with an in-depth assessment to find the quirks and issues that were prohibiting Cumberland Farms from managing day-to-day content needs. This included an in-depth look at the infrastructure configuration within Microsoft Azure, reviewing caching and overall performance, and providing an audit on SEO optimization.

Our designers, front-end developers, and Umbraco experts started with the basics to get the application stable and performant. Follow-on projects included a nutrition portal for in-store and online use, re-architecting the way Umbraco was implemented, and create a large marketing campaign for the re-release of Cumby's HyperFreeze product.

The Result

Today we continue to support Cumby's via our maintenance program. The result of our work has been a fully restored and functional Umbraco site using the grid for content flexibility, automatic image optimization and custom tools for the content admins to use. Even though we're always near to help with new development and custom campaigns, the team is self-sufficient with day-to-day marketing activities and non-technical tasks.

We were stuck with a solution that didn't work. We found Scandia because they were hosting an official Umbraco training at their office in Providence and one of our project managers attended. That led to a meeting at our office and the rest is history. Now that everything works as it should, we can do our jobs. Scandia are true experts in their field.

- Cumberland Farms Marketing

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