Case Study

Kenda Tire

Kenda Tire is a globally positioned tire and rubber manufacturer specializing in Bike, Automotive, Motorsports, and Turf/Lawn applications. Founded in 1962, the company has grown to a publically traded, $700m company with locations world wide. The are also large sponsors of sports and other events featured with companies like Geico PowerSports and Monster, among others.

Kenda Tire Main Screenshot
  • UI Development
  • Umbraco
  • E-Commerce
  • Integrations
  • Multilingual

The Need

Kenda came to Scandia through an acquisition that Scandia made back in 2015 when it absorbed MindFly Media. We were fortunate to retain some key clients from that acquisition, among them was Kenda Tire. We have been their agency of record since, and support them for ongoing maintenance, new launches, feature additions, and much more.

Kenda looks to our team to deploy multi-lingual solutions to features, content, and campaigns.

The Solution

Scandia's account management team ensures that the Kenda marketing team is always on top of the latest as it relates to Social Media, SEO, and updates on the technology stack they are on. Given the complex content structure that Kenda supports for all of it's international presence, it takes a team of experts to make sure they are compliant with national and international standards. For example, staying on top of ADA compliance as well as conformance to the General Data Protection Regulation (GDPR) to align with EU regulations (upon request via our retainer program).

In addition to the day-to-day tasks, Scandia has also redesigned and implemented the distributor and store locator that is essential to the automotive and specialty tire catalogs.

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