Spring EQ Launches a Fresh, High-Impact Digital Experience with Scandia

A modern mortgage brand reimagined — delivered in just 8 weeks.

Scandia is thrilled to announce the launch of the new Spring EQ website — the first milestone in a comprehensive, multi-phase initiative to elevate the brand’s digital presence and customer journey. The new site, live at mortgage.springeq.com, represents a bold step forward in Spring EQ’s mission to simplify home equity lending and empower borrowers with clarity, speed, and confidence.

About Spring EQ

Spring EQ is a national mortgage lender specializing in home equity loans and mortgage refinancing. Known for its innovative, customer-first approach, Spring EQ enables homeowners to access the value of their homes quickly and efficiently. With a growing digital audience and evolving service offerings, the company sought a website experience that mirrors its modern, tech-forward brand and makes it easier than ever for users to begin their loan journey.

From Discovery to Launch — in Record Time

The Spring EQ Phase 1 website went from concept to live launch in just two months — an impressive turnaround that demonstrates Scandia’s agile, outcome-driven process. From strategic analysis and UX design to UI development and HubSpot CMS implementation, every step was tightly orchestrated to deliver quality at speed.

Our process began with a deep discovery sprint, identifying key conversion pathways, simplifying user journeys, and aligning messaging with Spring EQ’s updated brand voice. Scandia’s design team then developed a fresh visual identity that combines clean, confident typography with a modern palette — creating an interface that feels trustworthy and distinctly financial without losing approachability.

Built for Brand, Conversion, and What Comes Next

Phase 1 focused on the core customer experience — ensuring prospective borrowers can quickly understand Spring EQ’s products, qualify themselves, and take action. The result is a streamlined, mobile-optimized experience designed to engage users and increase conversion rates across all channels.

Next up is Phase 1.5, which will bring deeper integration and automation capabilities. Scandia will build a robust HubSpot lead generation pipeline that connects seamlessly with OptimalBlue to generate dynamic loan scenarios and automate pre-qualification workflows — taking Spring EQ’s digital mortgage experience to the next level.

Scandia’s Process in Action

Delivering a Phase 1 site in eight weeks required more than great design — it took cross-discipline alignment and a proven framework for digital acceleration. Scandia’s team of strategists, designers, and developers followed our four-step sprint model:

1. Discovery & Strategy — Defining business goals, user personas, and KPIs.

2. Design & UX — Rapid prototyping, design systems, and approval cycles.

3. Development & Integration — Building modular, scalable components in HubSpot CMS.

4. Launch & Optimization — QA, performance tuning, and go-live support.

The result: a brand-driven, conversion-focused website that sets the foundation for future growth — all delivered ahead of schedule.

What’s Next

As Phase 1.5 development begins, Scandia and Spring EQ continue to collaborate closely to expand functionality and optimize the user experience. From marketing automation to pre-qualification workflows, the next evolution of the Spring EQ digital platform will bring even more personalization, speed, and value to borrowers nationwide.

Project Snapshot

Client: Spring EQ
Platform: HubSpot CMS
Timeline: 2 months (Analysis, Design, Development, Implementation)
Next Phase: HubSpot–OptimalBlue integration and pre-qualification automation