Built for Good. Designed for Impact.

America Saves

Scandia partnered with America Saves, a government-backed initiative, to modernize their CMS, streamline campaign workflows, and deliver tailored digital experiences that support saving behavior across diverse U.S. populations.

Elevating a Nationwide Financial Literacy Campaign Through Scalable Digital Tools

Flexible Campaign Tools

Custom JavaScript functionality enables embeddable savings pledges and local campaign adaptations across the U.S.

Editor-Friendly CMS

Upgraded Umbraco platform puts control in the hands of non-technical content managers, reducing turnaround time and increasing campaign flexibility.

Mission-Driven UX

Designed with accessibility and trust in mind, the new platform supports users from all income levels, backgrounds, and devices.

Industry

Government, Non-profit

Services

Umbraco, custom JavaScript embed, Microsoft Dynamics

Languages

English, Spanish

Client Since

2019

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Results & Metrics

America Saves now runs nationwide digital campaigns faster and with greater agility. Editorial time is down, user engagement is up, and the team is empowered to build trust with their audience through better content delivery.

65

reduction in campaign setup time for new initiatives

32

increase in engagement with savings pledge tools

100

ADA compliant content modules

25

local campaigns currently using Scandia-built embeddable pledge tools

The Challenge

America Saves is a government-funded initiative that encourages individuals to build savings habits through public campaigns and local partnerships. Their legacy CMS and content infrastructure couldn’t support the growing complexity of these efforts. Their team struggled with:

  • Rigid content management workflows
  • Limited ability to embed or customize tools for localized campaigns
  • Inconsistent site performance on mobile
  • Lack of technical flexibility for their evolving nationwide campaign strategy

They needed a platform that was both powerful and easy to manage—capable of supporting multiple campaigns across various demographics, languages, and organizations.

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The Approach

Discovery & Planning

Scandia conducted a discovery phase with the America Saves team to document their campaign needs, technical requirements, and audience behavior patterns. From there, we established priorities for CMS flexibility, accessibility, and embeddable campaign tools.

CMS & Feature Development

We rebuilt the site on the latest version of Umbraco, with custom JavaScript modules to support embeddable pledge forms and resource widgets that local organizations could drop into their own sites. We also:

  • Developed modular templates and widgets for campaign pages
  • Designed a clear, mobile-first content structure
  • Ensured full ADA WCAG 2.1 AA compliance
  • Provided training and onboarding for their distributed content editors

What's Next

As America Saves continues to expand its mission to underserved populations, Scandia remains a key partner in digital enablement. We’re working on:

  • Adding multilingual support for broader outreach
  • Enhancing analytics to track campaign effectiveness
  • Building microsite templates for state-specific initiatives
  • Providing strategic consulting on digital campaign infrastructure

This collaboration continues to evolve into a broader digital strategy—supporting America Saves in reaching more Americans where they are, with tools they trust.

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