Mutual of Omaha

The Challenge

Mutual of Omaha Mortgage operates in a highly competitive lending environment where speed and response time directly affect revenue. Their legacy site and disconnected lead workflows couldn’t keep up with the pace of modern digital origination.

Pain points included:

• Fragmented lead flows from third-party providers (LendingTree, Zillow, etc.)
• Manual or delayed lead qualification processes
• CRM delays that slowed down response time and reduced close rates
• Poor control over site content and marketing agility
• Lack of infrastructure to scale with growth and compliance requirements

The Approach

API Hub Architecture

Scandia built a centralized API hub that sits between external lead sources and the internal Velocify CRM platform. Key features include:

• Real-time ingestion of leads from providers like LendingTree, Zillow, and others
• Custom lead scoring and scrubbing logic
• Intelligent routing to the appropriate banker or branch
• Direct push into Velocify CRM, triggering auto-dial workflows
• Logging, reporting, and compliance tracking

The result: a lead-to-dial time of under 10 seconds, consistently—making it the fastest lead aggregation system in the industry.

CMS & Front-End Rebuild

Alongside the API infrastructure, Scandia rebuilt the public-facing site in Umbraco, giving the marketing team full control over content, landing pages, and SEO performance. Hosting was migrated to Microsoft Azure with a scalable architecture, backed by a long-term support retainer.

The Solution

The new Mutual of Omaha Mortgage platform is a hybrid of marketing agility and backend horsepower.

Key features include:

• Umbraco CMS with drag-and-drop page building for content teams
• Azure-based infrastructure with uptime, scalability, and automated backups
• Real-time lead ingestion + scoring engine
• CRM integration with Velocify supporting over 100 mortgage bankers
• ADA-compliant frontend optimized for all users and devices
• DevOps workflows for secure deployment and continuous improvement

Together, the CMS and API hub give Mutual Mortgage total control over how leads are acquired, processed, and converted—driving business results at scale.

What's Next

Scandia continues to support Mutual of Omaha Mortgage through an ongoing retainer agreement that includes:

• Continued API enhancements and support for new lead partners
• CMS upgrades and accessibility compliance
• Hosting and infrastructure optimization
• Strategy consulting for future product integrations and data infrastructure

Whether it's a new lead source, a landing page, or a performance audit, Scandia remains deeply embedded in Mutual Mortgage’s day-to-day success.