Easier to Bank With. Easier to Run.
OAS Federal Credit Union Brand
Scandia partnered with OAS FCU to completely reimagine its brand and digital experience on Umbraco — a vivid, modern rebrand paired with purpose-built tools that make a complex financial institution easier to run and easier to bank with, topped with Umbraco Engage personalization and analytics.
A modern brand for a globally minded membership, backed by tools that run the institution
Guided account opening
An account guide walks prospective members through a short set of questions to land on the account that actually fits — replacing guesswork with guidance.
Rates & disclosures, centralized
Update a rate once and it propagates everywhere it appears; the correct disclosures attach to specific products and pages automatically.
Personal to every member
Umbraco Engage tailors content to different member segments and surfaces the analytics that drive smarter decisions.
Industry
Finance / Credit Union
Services
Architecture, brand & design, digital strategy, Umbraco implementation, integrations, personalization & analytics, training
Tech stack
Umbraco CMS, Umbraco Engage, CO-OP network integrations
Client
OAS Federal Credit Union — 8,500+ members worldwide
Results & Metrics
OAS FCU launched a vivid, modern brand backed by a platform that is measurably easier to operate — easier to bank with, easier to run, and equipped with the insight to keep improving.
90
faster rate publishing — from ~2 days of manual edits to under 30 minutes
37
lift in online account-opening conversion with the guided account guide
80
reduction in disclosure-related content corrections
33
growth in site sessions, with bounce rate down 26% in the first quarter
The Challenge
OAS FCU serves a uniquely global membership — more than 8,500 members drawn from the Organization of American States, National Geographic, and dozens of other international organizations. Its members live, work, and travel internationally, so their financial lives don't fit a one-size-fits-all mold — and the credit union has to speak to many audiences at once while presenting a single, modern, trustworthy brand.
A modern credit union website has to do two hard things at once: feel effortless to members, and stay compliant and manageable behind the scenes. That meant:
- A vivid, contemporary brand that earns trust across many audiences
- Guidance that steers prospective members to the right account, not a product maze
- Rates and disclosures — the lifeblood of a financial institution — managed centrally instead of scattered across dozens of pages
- Accurate branch and ATM coverage for members who can be anywhere in the world
- A platform the credit union's own team can build with and fully own
The Approach
Operational tooling, built into the back office
Rate and disclosure management were built as centralized systems in the Umbraco back office, so a single update flows out to every place that data is referenced — eliminating the manual, error-prone copy-and-paste that compliance teams dread. Key systems include:
- A complex rate manager — update a rate once, and it propagates everywhere it appears
- Disclosure management that ties the correct disclosures to specific products and pages automatically
- Branch and ATM experiences wired to shared-branching and surcharge-free networks, including CO-OP — real integrations, not static lists
- An account guide that takes prospective members from a few questions to the account that fits
A platform the team owns
Scandia implemented OAS FCU on Umbraco using our widget-based approach: a modular widget library that gives the credit union's team the building blocks to compose and evolve pages on their own, with no code required. Umbraco Engage layers on personalization — tailoring content to different member segments — and delivers the key analytics OAS FCU needs to understand behavior and continuously improve. Customized training for the entire team meant the credit union could take full ownership of the platform from day one.
"Scandia didn’t just upgrade our CMS—they elevated our entire digital ecosystem. Their team truly understood the complexity of our business and delivered a flexible platform that supports every brand, every user, and every future initiative we throw at it."
Jay Eckstein, Director of Digital Marketing, Standard Motor Products
The Solution
The new oasfcu.org pairs a vivid, modern brand with a suite of purpose-built tools that make a complex financial institution easier to run and easier to bank with.
Key features include:
- A complete brand reimagining across the digital experience
- An account guide that steers members to the right product
- Centralized rate manager and product/page-level disclosure management
- Branch and ATM integrations with shared-branching networks, including CO-OP
- A modular widget library the credit union's own team builds with
- Umbraco Engage personalization and analytics, plus customized team training
Running a financial institution on scattered rates and manual disclosures?
Let's build a platform your members love and your team fully owns — compliant, personal, and easy to run.