SwipeIt

The Challenge

SwipeIt was stuck with a system that couldn’t support its growing momentum. Their CMS made basic updates a chore, and they relied on outside developers just to launch simple promotions. Internally, the marketing team had ideas, but no tools to move on them.

At the same time, the product offering was strong—but wasn’t being clearly communicated online. Decision-makers were dropping off. Opportunities were lost. And the platform itself was more obstacle than asset.

They needed a clean break: a site that would give their team control, support their unique prepaid rewards use cases, and convert traffic into business.

The Approach

Conversion-First UX

Scandia helped SwipeIt rethink its site structure from the ground up—focusing on clarity, speed, and buyer intent. We mapped new user journeys, streamlined the product story, and clarified the value proposition at every step.

CMS Rebuild + Lead Gen Toolkit

We rebuilt the site on Umbraco, providing SwipeIt with:

• A fully modular CMS system—every section editable, every layout flexible
• Merchant co-branded pages with embeddable experiences for their own sites (JS-modules)
• Dynamic landing page templates for quick campaign creation
• SEO enhancements and clear CTA routing
• A site-wide form framework tied to analytics and lead tracking

The Solution

SwipeIt’s new digital platform became more than a site—it became their engine for growth. The clean, fast, mobile-first interface helped close deals, explain the product, and build credibility with their business audience.

Key system features include:

• Modular page builder with reusable components for FAQs, pricing, testimonials, and value props
• Editable lead gen blocks tied to internal analytics and CRM
• Fast-loading pages with high Core Web Vitals scores across devices
• B2B-focused messaging architecture with scalable support for new industries and programs

Behind the scenes, Scandia implemented a resilient infrastructure design engineered for growth and performance. Built on a secure cloud architecture with performance in mind, the system now supports:

• Hundreds of concurrent transactions per minute during seasonal demand spikes like holidays and promotional campaigns
• Redundant, high-availability hosting that minimizes downtime and protects business continuity
• Real-time scalability to absorb traffic and usage surges without loss in performance
• Ongoing monitoring and optimization to maintain fast load times, even under pressure

Just months after launch, conversions increased and internal marketing operations accelerated. Within two years, revenue skyrocketed—from $6 million to over $15 million annually, driven in large part by the platform’s clarity, multi-product checkout sequence, flexible promotion engine, and overall performance.

What's Next

Scandia continues to support SwipeIt through a dedicated monthly retainer, acting as an extension of their team for product enhancements, technical support, and strategic growth initiatives.

This retainer allows SwipeIt to:

• Continuously evolve the platform, with new features and UX improvements
• Quickly resolve issues and bugs through prioritized, on-call troubleshooting
• Leverage Scandia’s product expertise for roadmap planning, campaign strategy, and user experience optimization
• Scale new capabilities, like card ordering workflows, member portals, and advanced reporting

Whether it’s technical firepower or big-picture thinking, SwipeIt has full access to the resources they need—delivered with speed, precision, and flexibility.