Analytics & Tracking

You can’t optimize what you don’t measure. Scandia’s Analytics & Tracking services ensure you have full visibility into how users interact with your website, what’s driving conversions, and where opportunities exist to improve. From setting up Google Analytics and Google Tag Manager (GTM) to building custom event tracking frameworks, we give you the clarity you need to make smarter marketing and business decisions.

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Track & Grow

Know What’s Working — And What Isn’t

We go beyond plug-and-play installs — we implement analytics that align with your KPIs, business logic, and marketing funnels. Whether you need simple pageview tracking or complex multi-touch attribution across platforms, we can architect, configure, and validate it.

Google Analytics 4 (GA4) Implementation

We configure GA4 the right way — with custom dimensions, event tracking, user journeys, and goals that reflect real business performance. We also handle GA4 migrations from Universal Analytics and validate that your data flows cleanly.

Google Tag Manager Setup & Governance

Tag chaos? We create clean, scalable GTM containers with structured naming conventions, triggers, variables, and workspaces that make tag deployment fast and safe — no dev bottlenecks.

Event & Conversion Tracking

Track the moments that matter: clicks, form submissions, scroll depth, video views, downloads, ecommerce transactions, and more. We implement precision event tracking for better conversion insights.

Custom Dashboards & Reporting

We build visual dashboards using GA4, Looker Studio, or your preferred BI tool — surfacing the KPIs your team actually needs, not vanity metrics.

Consent & Compliance-Friendly Tracking

We integrate analytics with your cookie consent and privacy compliance workflows — helping you track ethically and stay compliant with GDPR, CCPA, and other regulations.

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The UPS Store

The UPS Store partnered with Scandia to improve the performance and accuracy of their digital analytics ecosystem. Our team conducted a comprehensive site audit focused on SEO performance, Google Analytics configuration, and Google Tag Manager implementation. We uncovered tracking inconsistencies, missing event data, and misaligned KPIs that were limiting the marketing team’s ability to make informed decisions across campaigns and franchisee-level sites.

Following the audit, Scandia provided a detailed reporting roadmap that prioritized fixes and enhancements by business impact. We restructured event tracking, streamlined tag deployment, and aligned GA4 reporting with real marketing goals—unlocking deeper insight into user behavior, lead generation, and ROI. The result was a more reliable, actionable analytics foundation that empowered The UPS Store’s marketing and analytics teams to drive smarter strategy with data they could trust.

The UPS Store
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What do I get?

What's Included in Analytics & Tracking

You don’t just get a code snippet dropped in — you get a strategy-backed, QA-tested analytics stack tailored to your site. Every engagement includes:

  • Discovery & KPI Alignment - We work with you to identify the actions, funnels, and behaviors that drive business outcomes — and make sure we can track them clearly.
  • Tag Plan & Documentation - We create a structured plan outlining what we’ll track, how it’s triggered, and where it appears in GA4 or your preferred reporting tool.
  • Event Tracking Implementation - We set up detailed GTM triggers and GA4 events that align with business goals — including enhanced ecommerce, scroll tracking, and multi-step forms.
  • Testing & QA - All tags and tracking setups are validated across browsers, devices, and use cases using tools like GA Debugger, Tag Assistant, and manual testing.
  • Data Layer Customization - We push custom data into the data layer so you can track complex values, user roles, or dynamic content.
  • Ongoing Support & Optimization - Post-launch, we support campaign tagging, new event tracking, and dashboard updates as your needs evolve.
Benefits

How Can I Benefit from Scandia’s Analytics & Tracking Services?

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Data should drive your strategy — not overwhelm it. With Scandia, you gain:

  • Deeper insight into user behavior and conversion paths
  • Cleaner, more reliable data with reduced noise and redundancy
  • Faster decision-making with visual, easy-to-understand reports
  • Greater agility through flexible GTM deployment and testing
  • Improved ROI from your marketing channels through better attribution
  • Peace of mind that your tracking is working — and compliant

We give you the tools to move faster, smarter, and with confidence.

Ready to Track What Matters?

Let’s build a tracking strategy that surfaces the metrics that actually matter — and helps your team grow faster.

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