Analytics & Tracking with Google
Scandia helps clients unlock the full potential of their digital platforms through integrated tracking, analytics, and performance reporting using Google Analytics, Google Tag Manager, and Google Search Console. These tools work together to provide a complete view of how users find, engage with, and convert on your site — from search visibility to on-site behavior and goal completion.
Actionable Reporting Built Around Your KPIs
We configure Google Analytics to reflect the way your business measures success — whether that means conversions, downloads, engagement, or transactions. Dashboards and reports are tailored to match your goals, not someone else’s defaults.
Flexible Tag Management Without Developer Bottlenecks
Google Tag Manager allows your team to deploy new tracking tags, marketing pixels, and custom events without touching code. Scandia sets up scalable, documented containers with naming conventions, triggers, and variables that your team can actually use.
SEO Visibility Through Google Search Console
We use Google Search Console to help you monitor search performance, crawl health, and index coverage. It provides key insight into how your site is appearing in search and how to improve visibility, ranking, and click-through rates.
Integrated Analytics Across Tools and Platforms
Our team links your GA4 property, GTM container, and Search Console profile to form a unified digital analytics ecosystem. We also support enhanced ecommerce tracking, CRM syncing, and campaign attribution for a full performance picture.
Whether you're a marketer tracking campaign ROI, a product team measuring feature engagement, or a content strategist evaluating SEO performance, we configure your analytics stack to surface meaningful insights, not just raw data.
Scandia’s analytics services are built to give clients clear, actionable insights across all digital channels. Here’s what that includes:
GA4 Setup and Goal Configuration
We set up or audit your GA4 property to ensure proper event tracking, custom dimensions, and user engagement metrics. Goals, conversions, and funnels are configured to reflect real-world business actions.
Google Tag Manager Implementation
We implement clean, modular GTM containers with well-organized tags, triggers, and variables. From scroll tracking and button clicks to third-party script management, your team gets control without chaos.
Search Console Optimization
We connect and verify Search Console properties, submit sitemaps, and monitor crawl errors. We also use it to identify keywords, optimize CTR, and resolve indexing issues that could be holding back organic performance.
From accessibility to mobile innovation, Scandia built a platform that makes our tools faster, safer, and easier to use. They’ve helped us deliver consistent, compliant experiences that drive value for our partners and their customers.
Risa Pecoraro
EVP Digital Delivery
Scandia helped us rebuild our web presence from the ground up—with an eye toward scalability, flexibility, and long-term success. Their team brought deep technical knowledge and real strategic insight.
Jay Eckstein
VP, Marketing
Before Scandia, launching anything was a nightmare—we’d wait days just to publish a single update. Since the rebuild, our team moves fast, campaigns go live when we need them to, and we’ve never looked back. Scandia gave us control, speed, and confidence.
David Heilbronner
Director of Digital Marketing
Ready to Make Your Analytics Work Harder?
Scandia helps you unlock the full potential of Google Analytics, Tag Manager, and Search Console with tailored setups and expert insights.
Got questions? Check these out...
If you are still looking for answers, don't hesitate to reach out to us and strike up a conversation. We love chatting with people!
GA4 is used for reporting and analyzing user behavior on your website or app. Google Tag Manager is used to manage and deploy tracking scripts (like GA4 tags) without editing code directly. We implement both as part of a unified tracking plan.
Yes. Scandia manages GA4 migrations from Universal Analytics, including property setup, event mapping, and dashboard transition. We ensure your team keeps access to meaningful year-over-year comparisons and data continuity.
We use GTM to set up custom event tracking on actions like form fills, clicks, downloads, and embedded video engagement. These events are sent to GA4 for reporting and can be tied to goals and conversions.
Search Console provides visibility into how your site performs in Google Search. It reports impressions, click-through rates, indexing issues, mobile usability, and more — helping identify opportunities to improve your organic reach.