Umbraco Engage

At Scandia, we help organizations plan, implement, and optimize Umbraco Engage as part of a smarter digital strategy. Whether you're tracking lead activity, building audience segments, or setting up multi-touch engagement paths, we make sure the experience is tailored to your team and your goals.

First-Party Cookie Analytics

Track how users navigate your site with privacy-first, GDPR-friendly analytics. No third-party scripts or cookie banners required. Get real, reliable insight that’s tied to content—not just clicks.

Personalized Content and Journey Building

Serve different messages to different audiences using content variants and persona goals. We help you map visitor intent to the content that drives them forward.

Persona Scoring and Behavioral Targeting

Assign goals to actions like downloads, page views, or clicks. Build up user intent profiles and dynamically shift content or CTAs based on their score.

Benefits

Activate Smarter Marketing Inside Umbraco

Learn about Umbraco Engage

Umbraco Engage gives marketing teams the power to connect content, behavior, and results directly within the CMS. It transforms your Umbraco site into a data-informed marketing engine, helping you understand how users interact with your content, what drives conversions, and how to personalize engagement without leaving the editor interface.

Scandia helps you get the most out of Umbraco Engage by handling setup, integration, and strategic enablement. Our services include:

Custom Tracking and Goal Definitions

We work with your team to define what engagement means for your business, whether that’s lead magnet downloads, demo requests, form completions, or content scroll depth. These become the foundation of how Umbraco Engage tracks and scores activity.

Segment and Audience Strategy

We help configure audience rules based on referral sources, behavior, demographics, or campaign tagging. You can then tailor page content, CTAs, and messaging directly inside Umbraco — no developer required.

Integration with CRM and Analytics

Engagement data can be synced with systems like HubSpot, Salesforce, or GA4 to inform nurturing workflows and deeper analysis. We make sure the right data flows between platforms without duplication or noise.

Page-Level Insights and Recommendations

We surface insights within the Umbraco editor interface to help content teams understand what pages are performing, which audiences are converting, and where to adjust messaging.

Training and Ongoing Optimization

Your team gets hands-on training, documentation, and strategic guidance on how to use Umbraco Engage effectively. We also provide support post-launch to improve targeting, track new goals, or integrate additional systems.

 

Personalization Without Complexity

Umbraco Engage lets your editors personalize content by audience type, behavior, or referral source, all from the same page-building tools they already use. No extra platforms or complex logic required.

Built-In Engagement Tracking

Capture user interactions such as page visits, click paths, downloads, and conversions. This behavioral data is visualized in Umbraco and made actionable for marketing and editorial teams.

Marketing Strategy Meets CMS Flexibility

Instead of forcing your team to work in multiple disconnected systems, Umbraco Engage brings campaign logic, content delivery, and audience targeting into one place. That means faster iteration and better alignment between teams.

Ready to Activate Your Umbraco Marketing Engine?

We’ll help you personalize content, track engagement, and align Umbraco with your marketing stack using Umbraco Engage.

Get Umbraco Engage
FAQs

Got questions? Check these out...

If you are still looking for answers, don't hesitate to reach out to us and strike up a conversation. We love chatting with people! 

Umbraco Engage is a toolset inside Umbraco that helps you track user behavior, create content personalization rules, and monitor engagement metrics — all within the CMS editor interface.

Umbraco Engage includes built-in tracking features but can also be extended with GA4, Tag Manager, or custom event tracking. We help you determine what blend of tools makes sense based on your KPIs and reporting needs.

Yes. You can target content based on referral sources, visit history, geolocation, or campaign tags. These rules are easy to apply and manage within the Umbraco back office.

We integrate Umbraco Engage with CRM systems like HubSpot or Salesforce to sync contact and activity data. We also support webhook or API-based connections to enrich campaigns and audience segments in real time.