HubSpot Integration

Your website is the front door. HubSpot is the engine behind your marketing, sales, and service efforts. Scandia helps you connect HubSpot and Umbraco in all the right places, so your forms, tracking, campaigns, and CRM stay in perfect alignment. No more missed leads. No more duplicate contacts. Just clean, connected, and actionable data.

Form Integration and Lead Routing

We connect Umbraco forms directly to HubSpot, or embed native HubSpot forms when needed. Our implementations map every field properly and route submissions to the right pipeline or workflow in real time.

Full-Funnel Tracking and Attribution

Scandia configures HubSpot’s tracking code across your Umbraco site so you get full visibility into visitor sessions, UTMs, referrers, downloads, and conversion paths.

CRM Sync and Smart Lists

We ensure that leads generated through Umbraco are automatically synced with HubSpot CRM. Whether you’re using custom properties or segmentation lists, our team sets it up so everything flows the right way.

Marketing Automation Integration

We help you trigger email drips, nurture sequences, and behavior-based follow-ups straight from your site activity. Build smarter campaigns with confidence.

About HubSpot

All-in-One Marketing. Fully Connected.

HubSpot is an all-in-one CRM and marketing automation platform designed to help businesses attract, engage, and delight customers across the entire funnel. From email marketing and landing pages to lead scoring, sales pipelines, and reporting, HubSpot gives teams the tools they need to convert interest into revenue.

When paired with a flexible CMS like Umbraco, HubSpot becomes even more powerful. Scandia makes that connection clean, secure, and deeply integrated—so you can spend less time syncing systems and more time growing pipeline.

Key HubSpot Features

  • Marketing Automation – Trigger emails, actions, and updates based on real-time user behavior
  • Form and Contact Syncing – Map and sync Umbraco submissions to HubSpot contacts and custom properties
  • Smart Lists and Segmentation – Group users by behavior, demographics, and engagement level
  • Custom Events and Tracking – Record specific actions to trigger workflows or improve lead scoring
  • Email Campaigns and Nurtures – Build and automate highly targeted messaging flows
  • CRM and Sales Pipeline – Integrate marketing and sales into one platform
  • Reporting and Attribution – Track campaign ROI and measure every touchpoint
Hubspot Marketing Automation Scandia

Let’s Build Your HubSpot Engine

Scandia helps you integrate HubSpot into your Umbraco website so your marketing stack runs smarter, faster, and more efficiently.

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FAQs

Got questions? Check these out...

If you are still looking for answers, don't hesitate to reach out to us and strike up a conversation. We love chatting with people! 

Yes. We map form fields and configure custom field syncing to update or create contacts in real time.

Absolutely. We install and configure HubSpot’s tracking code and enable events across all Umbraco content types and pages.

Yes. We wire HubSpot workflows to fire based on form data, campaign source, or user behavior across your website.

We implement consent fields, banner logic, and custom property syncing to keep your forms and CRM compliant with GDPR and other data privacy laws.

Yes. We use authenticated API connections, secure endpoints, and scalable configurations that support high-volume sites.