Marketo Integration

Marketo powers lead nurturing, email campaigns, and behavior-based automation at scale. Scandia integrates Marketo with your Umbraco website to unify your marketing stack, giving you clean lead data, actionable signals, and dynamic personalization—all from one seamless system.

Form Sync and Custom Field Mapping

Connect Umbraco forms to Marketo to capture leads instantly, complete with hidden fields, UTM tags, and custom mappings. No middle layers, no data loss.

Behavior Tracking and Scoring

Track visitor activity like page views, downloads, or link clicks and push that behavior into Marketo for smarter segmentation and more accurate lead scoring.

Trigger-Based Campaigns

Launch personalized emails, nurture streams, and alerts based on real-time behavior or form data. We help you connect web activity directly to campaign logic.

Secure, Compliant Data Handling

We implement opt-in tracking, cookie consent logic, and encrypted field transmission so your integration meets privacy and security requirements across regions and sectors.

About Marketo

Automated Leads. Smarter Pipelines. Better Data.

Marketo Engage is Adobe’s enterprise-grade marketing automation platform, used by B2B and B2C companies to engage leads through email, web, and digital channels. Known for its powerful segmentation, scalable campaign automation, and deep analytics, Marketo helps marketing teams turn anonymous traffic into qualified leads and closed revenue.

When integrated with Umbraco, Marketo becomes even more actionable. Scandia ensures the data flows cleanly between platforms so your marketing, sales, and CRM systems stay aligned and efficient.

Key Marketo Features

  • Smart Campaigns – Trigger actions and emails based on real-time behavior and segmentation
  • Lead Scoring and Segmentation – Rank leads using demographic and engagement criteria
  • Landing Pages and Forms – Use native or embedded forms with full lead sync
  • Progressive Profiling – Collect more information over time without overwhelming users
  • Revenue Attribution Reporting – Measure campaign impact across the entire funnel
  • CRM Sync (Salesforce and others) – Pass leads, updates, and campaign data to sales
  • Custom Activities and Tokens – Track meaningful user behavior and personalize messaging

 

Marketo Dashboard Scandia

Let’s Power Up Your Funnel

Scandia helps you integrate Marketo with Umbraco so you can stop guessing and start automating with confidence.

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FAQs

Got questions? Check these out...

If you are still looking for answers, don't hesitate to reach out to us and strike up a conversation. We love chatting with people! 

Yes. We configure forms and field mappings so that Umbraco can send data securely to Marketo in real time.

Absolutely. We configure Marketo’s tracking script and custom events to capture key user behavior for scoring and automation.

Yes. We can build conditional content and dynamic modules in Umbraco that reflect Marketo segmentation, such as lifecycle stage or campaign source.

We love implementing Umbraco Engage for our clients. It provides a ton of functionality natively within the Umbraco backoffice so your editors don't have to login to multiple systems or keep track of records across multiple dashboards. Check it out.