Maxmind Integration

MaxMind helps you geolocate visitors instantly. Scandia integrates MaxMind with your Umbraco website to power intelligent location-based experiences—like branch locators, localized content, fraud screening, and dynamic personalization. Whether you're helping users find the nearest advisor or tailoring messaging by region, we make your site smarter, faster, and more context-aware.

IP Geolocation and GeoIP2 Integration

We use MaxMind’s precision IP data to identify visitor location on page load, enabling regional content delivery and local service targeting without user input.

Branch and Office Locator Logic

Power tools like “Find a Banker” or “Nearest Store” by integrating MaxMind’s geolocation with your internal directory of reps, advisors, or storefronts.

Personalized Content and Campaign Routing

Customize CTAs, banners, and copy based on visitor city, state, or region. We help you serve more relevant experiences without requiring users to log in.

Risk Scoring and Fraud Detection

For secure transactions or lead validation, we tap into MaxMind’s risk data to flag suspicious activity and route questionable traffic accordingly.

About UPS

Know Where Your Users Are. Deliver What They Need.

MaxMind is a leading provider of IP intelligence and fraud prevention tools. Its GeoIP2 service enables precise geolocation down to city or postal code level, and its risk scoring helps filter out bad traffic before it enters your pipeline.

When paired with Umbraco, MaxMind becomes the engine behind smarter user experiences. Scandia builds that integration to drive performance, accuracy, and strategic value across ecommerce, lead generation, and localized content delivery.

Key MaxMind Features

  • IP Geolocation Lookup – Identify visitor city, state, country, and ISP
  • GeoIP2 Precision Data – Leverage detailed and accurate location intelligence
  • Branch and Advisor Locators – Match visitors to the nearest rep or office
  • Risk Scoring and Fraud Flagging – Improve lead quality and reduce bad data
  • Campaign Routing – Direct users to correct landing pages by region
  • GDPR and CCPA Support – Maintain compliance with anonymized or masked IPs
Maxmind Cumberland Farms Phone Scandia

Let’s Make Your Site Location-Aware

Scandia integrates MaxMind into Umbraco so you can detect, personalize, and protect—automatically and in real time.

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Case 1/2

Fueling Local Engagement with Smarter Location Detection

Cumberland Farms needed a way to personalize the digital experience for users across hundreds of gas station locations in the Northeast. Scandia implemented a MaxMind integration to detect a visitor’s location the moment they landed on the site. Using GeoIP2 data, we surfaced the nearest Cumberland Farms station, complete with directions, store details, and real-time fuel prices tailored to that specific location.

This seamless experience helped eliminate the friction of search and manual ZIP code input. Customers could instantly see where to go and what to expect at the pump—all without lifting a finger. The MaxMind-powered system also allowed the marketing team to run region-specific promotions and surface location-relevant CTAs, increasing engagement and improving conversion for mobile app signups and loyalty rewards.

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FAQs

Got questions? Check these out...

If you are still looking for answers, don't hesitate to reach out to us and strike up a conversation. We love chatting with people! 

Yes. MaxMind uses IP-based geolocation to identify a user’s approximate city, state, and country automatically on page load.

Absolutely. We’ve implemented this for clients like Cumberland Farms and Mutual of Omaha to help users quickly find nearby branches or representatives.

Yes. In addition to location, MaxMind provides risk scores that can be used to filter or flag form submissions and transactions.

Yes. We anonymize IPs as needed and follow best practices for user data handling based on your compliance requirements.

es. We help you deliver city- or state-specific messaging, local promotions, or route users to the correct service areas automatically.