Site Audits + Reporting

Your website is full of signals. Our Site Audit & Reporting service helps you make sense of them. We deliver clear, actionable insights rooted in technical performance, content quality, user behavior, and CMS workflows—so your team can make smarter decisions, faster.

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Take a look at what works

A Strategic Look Beneath the Surface

Whether you're preparing for a redesign, troubleshooting performance issues, or simply want to know how your current site stacks up, Scandia brings the tools and expertise to surface what matters most.

We don’t just plug your site into a tool and send you a generic checklist. We conduct deep-dive audits across performance, SEO, user experience, and editorial workflow—and interpret the results through the lens of your goals.

Our team looks at the whole system: your tech stack, your CMS, your content quality, and your analytics. Then we deliver a structured, CMS-aware report you can actually act on—complete with quick wins and longer-term opportunities.

It’s not just about what’s broken—it’s about how to fix it, and what to prioritize. We help you turn problems into progress with recommendations that are practical, prioritized, and aligned with your team’s capabilities and roadmap.

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Case 1/2

The UPS Store

The UPS Store partnered with Scandia to improve the performance and accuracy of their digital analytics ecosystem. Our team conducted a comprehensive site audit focused on SEO performance, Google Analytics configuration, and Google Tag Manager implementation. We uncovered tracking inconsistencies, missing event data, and misaligned KPIs that were limiting the marketing team’s ability to make informed decisions across campaigns and franchisee-level sites.

Following the audit, Scandia provided a detailed reporting roadmap that prioritized fixes and enhancements by business impact. We restructured event tracking, streamlined tag deployment, and aligned GA4 reporting with real marketing goals—unlocking deeper insight into user behavior, lead generation, and ROI. The result was a more reliable, actionable analytics foundation that empowered The UPS Store’s marketing and analytics teams to drive smarter strategy with data they could trust.

The UPS Store
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What do I get?

What's Included in a Site Audit

Every site audit engagement is scoped to your needs—but typically includes:

  • Technical SEO Audit - Site health checks, crawlability, indexing, broken links, and page speed diagnostics.
  • Content Quality Assessment - We identify thin content, duplicate pages, and missed optimization opportunities across your key templates and topics.
  • UX & Accessibility Review - We evaluate page layouts, navigation, and mobile responsiveness, plus WCAG compliance and usability testing.
  • Analytics & Behavior Reporting - Using tools like GA4, Hotjar, and Microsoft Clarity, we assess how users engage with your content and where friction points exist.
  • CMS & Editor Experience Audit - We document editorial workflows, pain points, and missed opportunities for smarter content management.
  • Custom Recommendations - You’ll get a prioritized action plan with quick wins, roadmap opportunities, and CMS-aware fixes.
Benefits

How can I benefit from a strategy session with Scandia?

User Design Testing

A Scandia-led audit isn’t just a spreadsheet of issues—it’s a roadmap to better performance and editorial efficiency. We work with your team to explore what’s working, what’s not, and why. We dig into your CMS structure, your analytics, your codebase, and your content to identify where friction lives.

Then we translate that insight into guidance your whole team can act on. From technical bugs to editorial workflows to missed conversion opportunities, we surface the fixes that matter.

Whether you're preparing for a redesign or just want to increase ROI on your existing platform, an audit is a low-risk, high-reward place to start.

This is ideal for anything like this:

  • Website redesign or replatform planning
  • Quarterly or annual digital performance checkups
  • Stakeholder alignment before scoping a new project
  • Troubleshooting technical or editorial bottlenecks
  • Agencies seeking white-labeled audit support

Let’s Uncover What’s Holding You Back

Your site is speaking—are you listening? Let’s find out what’s working, what’s stalling, and where your next best move lives.

Schedule a site audit