Strategic Planning for Smarter Launches

Get the clarity you need before the first line of code. Our Website & App Strategy service helps you align teams, map user journeys, and build a roadmap that keeps your CMS, UX, and business goals moving forward—together.

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Custom App Development

Free Your Team from Legacy CMS Headaches

The best digital experiences don’t happen by accident—they’re mapped, tested, and aligned with real business goals. Our Website & App Strategy service helps you bridge the gap between ambition and execution, giving your team the insights, structure, and roadmap to launch with confidence.

Whether you're rebuilding a legacy site, launching a mobile app, or unifying a multi-brand experience, Scandia helps you plan smarter. We uncover what's working, what’s in the way, and how to align teams, tools, and timelines.

Jumping into design or development without a clear plan often leads to missed deadlines, budget overruns, and stakeholder misalignment. Our Website & App Strategy phase solves that.

With the right foundation, your project runs smoother, faster, and delivers better results for everyone—from your marketing team to your customers.

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App Discovery Session
Case 1/2

Mutual of Omaha

Mutual of Omaha Mortgage came to Scandia with the need for a more agile, scalable, and future-ready digital platform. From the outset, our Website Strategy team partnered with key stakeholders to assess pain points across their existing ecosystem—including challenges around content governance, brand consistency across franchisee pages, and marketing agility. We began by facilitating strategic planning workshops to map out technical and business goals, followed by a deep content audit and analytics review. These insights laid the foundation for an experience strategy focused on flexibility, editor empowerment, and a dramatically improved publishing workflow.

As part of the strategic engagement, we translated business requirements into a modular component system that allowed marketing and operations teams to quickly spin up new landing pages and campaigns without developer intervention. By consolidating their content structure and migrating to Umbraco, we aligned Mutual of Omaha Mortgage’s digital strategy with their business growth goals—enabling a consistent user experience across branches while empowering local teams to personalize content within defined brand boundaries. The end result was a strategic digital transformation that married technical excellence with marketing efficiency.

Mutual of Omaha Case Study
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What do I get?

What's Included in a Strategy Engagement

Every engagement includes a tailored blend of business analysis, technical planning, and editorial alignment. Here's what you can expect when working with Scandia:

  • Stakeholder Workshops - We facilitate structured conversations across marketing, product, and IT teams to uncover goals, blockers, and user needs.
  • UX & Content Audit - We review your current content structure, site map, navigation, and workflows to identify friction points and optimization opportunities.
  • Platform & Integration Discovery - We assess your CMS, third-party tools, and API ecosystem to document capabilities, gaps, and architectural recommendations.
  • User Journey Mapping - We define key user paths, funnels, and actions that inform the information architecture and feature prioritization.
  • CMS-Aligned Wireframes - We produce low-fidelity wireframes designed with content editors in mind—no pixel-perfect distractions, just practical structure.
  • Strategic Roadmap & Timeline - You’ll walk away with a clear plan for design, development, and launch—including phases, resourcing, and risk mitigation.
Benefits

How can I benefit from a strategy session with Scandia?

Strategy Sesh Scandia

Our discovery and alignment phase is where the real magic happens. We don’t just send you a questionnaire and call it a strategy—we embed ourselves with your team, run live workshops, and dig deep into how your business operates, how your customers behave, and what your digital goals really are. It’s hands-on, collaborative, and built around asking the right questions.

We guide your stakeholders through the process, ensuring that marketing, product, IT, and leadership are aligned around a shared vision. These early conversations set the tone for the entire project. We surface assumptions, uncover constraints, and align priorities so there’s no guesswork when it’s time to build.

The result? A well-defined scope, clear success metrics, and a project that’s grounded in reality—not just slides. We help you make decisions faster, reduce risk, and build digital platforms that support your goals for the long haul.

  • Website redesigns or CMS replatforming
  • App launches or modernization efforts
  • Multi-site consolidation or governance
  • Teams needing a digital strategy partner that actually understands execution

Let’s Map Your Next Move

A strategy that only lives in a deck won’t get you to launch. Scandia builds strategic plans that are actionable, measurable, and deeply rooted in CMS and UX best practices.

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