Standard Motor Products Launches a New Standardbrand.com with a 750,000-SKU eCatalog

Scandia is proud to announce the launch of the newly redesigned standardbrand.com for Standard® — a flagship brand of Standard Motor Products, Inc. (NYSE: SMP), one of the automotive aftermarket's leading manufacturers and distributors. The new site brings together a modern brand experience and one of the largest product catalogs we've ever built into a single, seamless platform.

A catalog at a scale most sites never see

At the heart of the release is a completely rebuilt eCatalog spanning roughly 750,000 product SKUs. For a parts manufacturer, the catalog is the business: technicians, counter professionals, and distributors need to find the exact right part for a specific vehicle, instantly, on any device. To deliver that at scale, Scandia engineered the eCatalog as a Blazor application and integrated it directly into the site's Umbraco views — so browsing the brand and drilling into a specific part feel like one continuous experience, not two disconnected systems.

Standard Brand eCatalog

Built for the people who run the site

Beyond the catalog, the Standard team now controls their marketing experience through 50+ configurable widgets in the Umbraco back office. Pages, campaigns, and product storytelling can be assembled and reorganized in-house, without waiting on developers — flexibility that keeps the site moving at the speed of Standard's marketing.

Designed to get users to the right part, fast

A guided user experience routes visitors to what they need quickly and efficiently, and product detail pages feature interactive highlights that make complex fitment and specification data easy to explore visually. The result is a faster, clearer path from "I have a vehicle and a problem" to "here's the exact part I need."

We built the "user guide," allowing visitors of the site to quickly get to what they need. Here's the product support user guide. 

The takeaway

The new standardbrand.com proves that a marketing-grade brand site and an industrial-strength product catalog don't have to be a compromise. With Umbraco and Blazor working together, Standard gets both — a fast, guided, on-brand experience for its customers, and a flexible, editor-controlled platform for its team.

Interested in what Scandia can build for your catalog or product experience? Contact us.